When you think of it, the toothbrush is an essential part of your cleanliness routine.
You intimately interact with it everyday, thus forming a close relationship. It has technically evolved throughout the years, offering more cleaning power to best serve you and in the same breath claiming more bathroom shelf space for its accompanying chargers and sanitizers. Technical excellence has exceeded the ability of this forgotten piece of personal furniture to fit in and feel at home.
We feel this evolution has run too far afield from the home environment.